Hocus Pocus


Design plausible outcomes by interpreting misinformation


Our daily lives are so saturated with media in various forms, such as televisions, computers, smartphones, and other screens. With all of this information presented to us, not all of it is as accurate as we think. While the emergence of misinformation is inevitable, avoiding it can be challenging. But by understanding how such information and tactics are generated, we might become less vulnerable to them. We must keep our emotional response to such stories in check, and approach what we see and hear rationally and critically.

Hocus pocus is a traditional utterance of magicians upon performing a trick. It is used to distract the audience from noticing the sleight-of-hand trick being performed. It's pseudo-Latin (e.g. lorem ipsum). Similarly, falsehoods are also designed to fool and distract you from the truth with well-curated information.

Creating a hoax requires both research and creativity. Information should attract attention, serve the viewer's interests, and lead them to believe it. In the process of creating this work, you'll learn how to look for information more carefully, and in turn, not be misled and fall for falsehoods.


Group Projects

  1. Sleep Research Institute

  4. Annex

  5. MAU

  6. Aora Studios

  7. Cimara

  8. Plusone

  9. Umari


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Research Topics


Title

Cimara



Title

Plusone


Title

Umari


Title

Sleep Reseach Institute



Title

F[ ]Lab



Title

DTF Safety Division



Title

Annex



Title

MAU



Title

Aora Studios
Sleep Research Institute
2022
S2T1



Team members’ response


Induce Visual Graphics
 Hellen Yu


VIV™ Sleep Enhancement Sparkling Water
Tyler Wong

Transcranial Direct Current Stimulation
 Xu Chongming




Research summary

Sleep Less, Sleep Healthy


SRI was first founded by Kleitman’s students in the 90s to help the military get more efficient at rest. We have engineered the outside world so much, but for all our engineering, so many of us are still sleeping inefficiently and not working at our best. It is time to turn that engineering around and focus on ourselves, most notably our sleep, and gift ourselves the superpowers that sleep endows.
F[ ]LAB
2022
S2T1



Team members’ response


Scrumptious Globules
 Nehal Agarwal


NATYA STUDIOS
Neeraja Lad

BAAL-X
Shyamsundar Adithya




Research summary

Fullness of Time


F[  ]LAB is a media and entertainment studio that produces content that demonstrates the effect of body negativity on people's mentality now and potentially in the future. It showcases the various coping mechanisms for dealing with a negative body image while promoting body positivity and underlining the identity of an individual.









DTF Safety Division
2022
S2T1



Team members’ response


Adventures of Caleb & Elliot
Clarissa Lim


Plan ‘A’ Kit
Nur Athirah

Kama No-Baby Sutra
 Syafira Haziqah




Research summary

Meet Up. Hook Up. Fxxk Up.


DTF Safety Division is an organisation advocating for super safe sex prac=ces amidst the rise of hook-up culture. Our aim is to eradicate unwanted pregnancies and growing STD rates through the best safe sex tips, hacks, and products. Come join us navigate through the scary world of sex!







Annex
2022
S2T1



Team members’ response


PHANTASIA
 Joelle Lee


VISCID
Kersandra Lee

VICERAL
 Asyraf Affandee




Research summary

Your Best Spot


Annex is a company that specialises in reviewing adult products with a pool of data collections from feedback, user reviews, and user testing and ranks them accordingly for the interested people. ANNEX allows easy access to the products when they are in need of satisfying themselves.