Deceptively Honest
2021
Term 01
Responses
Response 1
Bernice Ng Hui Ying
Response 2
Crystal Poh Li Xin
Response 3
Fatin Nur Anisah Binte Mohamad Zaid
Response 1
Bernice Ng Hui Ying
Response 2
Crystal Poh Li Xin
Response 3
Fatin Nur Anisah Binte Mohamad Zaid
Research summary
Artificial intelligence has manipulated our data to control our future, unnecessary purchases.
Walk into your nearby mall and multiple advertisements pounce on you with their eye-catching visuals. Watch a video and a snappy jingle rings out, informing you for the nth time of the monthly sale on Shopee. It is like we can never escape them, this never-ending cycle of advertisements instilling an unquenchable thirst for items we never knew we needed. Yet, we still spend. And spend. And spend.
Consumerism has put big smiles on our faces in the name of retail therapy and pad the wallets of mega-corporations. In this era of hyper-connectivity, conglomerates are armed with the powers of algorithms and targeted adverts to persuade us of our next purchase.
The proliferation of artificial intelligence, combined with the use of pervasive forms of design has helped companies brute force their way to exact profiles of their next potential customer.
Artificial intelligence has manipulated our data to control our future, unnecessary purchases.
Walk into your nearby mall and multiple advertisements pounce on you with their eye-catching visuals. Watch a video and a snappy jingle rings out, informing you for the nth time of the monthly sale on Shopee. It is like we can never escape them, this never-ending cycle of advertisements instilling an unquenchable thirst for items we never knew we needed. Yet, we still spend. And spend. And spend.
Consumerism has put big smiles on our faces in the name of retail therapy and pad the wallets of mega-corporations. In this era of hyper-connectivity, conglomerates are armed with the powers of algorithms and targeted adverts to persuade us of our next purchase.
The proliferation of artificial intelligence, combined with the use of pervasive forms of design has helped companies brute force their way to exact profiles of their next potential customer.