Hocus Pocus


Design plausible outcomes by interpreting misinformation


Our daily lives are so saturated with media in various forms, such as televisions, computers, smartphones, and other screens. With all of this information presented to us, not all of it is as accurate as we think. While the emergence of misinformation is inevitable, avoiding it can be challenging. But by understanding how such information and tactics are generated, we might become less vulnerable to them. We must keep our emotional response to such stories in check, and approach what we see and hear rationally and critically.

Hocus pocus is a traditional utterance of magicians upon performing a trick. It is used to distract the audience from noticing the sleight-of-hand trick being performed. It's pseudo-Latin (e.g. lorem ipsum). Similarly, falsehoods are also designed to fool and distract you from the truth with well-curated information.

Creating a hoax requires both research and creativity. Information should attract attention, serve the viewer's interests, and lead them to believe it. In the process of creating this work, you'll learn how to look for information more carefully, and in turn, not be misled and fall for falsehoods.


Group Projects

  1. Sleep Research Institute

  4. Annex

  5. MAU

  6. Aora Studios

  7. Cimara

  8. Plusone

  9. Umari


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Annex
2022
S2T1



Team members’ response


PHANTASIA
 Joelle Lee


VISCID
Kersandra Lee

VICERAL
 Asyraf Affandee




Research summary

Your Best Spot


Annex is a company that specialises in reviewing adult products with a pool of data collections from feedback, user reviews, and user testing and ranks them accordingly for the interested people. ANNEX allows easy access to the products when they are in need of satisfying themselves.